Journal
How we think,
written down.
Notes from Gr3ySpace on how we buy and create companies to franchise, how they will run and what we will hold ourselves to.
Written by Gr3ySpace.
How the group is built, how its companies will run and the standards we will hold them to. Chocojava and LawnPoint publish their own journals on their sites.
Why we prove every brand in our own locations first
Franchising a concept before it works in your own hands only multiplies the problems. Here is the order we will follow, and why.
How we operate
One back office, run once for every company
A cafe should spend its energy on coffee and a branch on crews. The group runs the rest.
How we operate
Reliability is the first thing we will measure
Before quality, before growth, before anything else: did we do what we said we would do?
How we operate
Coffee in winter, lawns in summer
Why a cafe brand and a landscape company belong in the same group.
Group news
Why Dallas, and why six offices
Leadership should live close to the cafes, branches and markets it is responsible for.
Corporate development
For owners thinking about what comes next
What we look for in a business, and what we would want an owner to know before a first conversation.
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